Wolves unveil new visual identity

The club were promoted to the Premier League last season after winning the Championship.

Wolverhampton Wanderers have revealed a new visual identity which centres around a 3D version of its wolf badge.

The design also features a vibrant yellow and black colour palette and a typeface with tooth-like details.

Accompanying the imagery are two new sans-serif fonts, Wolves Display Cut and Wolves Display, which feature a "bold and condensed style". The triangles of the wolf's eyes were used to apply cuts and angles to the lettering.

The club's original colour palette of orange and black was tweaked to a brighter shade of yellow. The phrase "wolf pack" is also made prominent throughout the brand identity.

Creative studio SomeOne created the branding for the team after they wanted help extending the brand to appeal to a global audience.

Russell Jones, Head of Marketing at Wolves, said: "Wolves are entering a new exciting era, both on and off the pitch – all under the leadership of the Fosun Group. This dynamic, exciting future needed to be re-positioned to fans through our narrative and identity.

"Whilst we had an existing brand style in place, we have been working closely with the team at SomeOne to re-define our messaging and produce a set of modern assets that have refreshed our brand

"Wolves are entering a new exciting era, both on and off the pitch – all under the leadership of the Fosun Group. This dynamic, exciting future needed to be re-positioned to fans through our narrative and identity

"Whilst we had an existing brand style in place, we have been working closely with the team at SomeOne to re-define our messaging and produce a set of modern assets that have refreshed our brand

According to Wolves, the rebrand has been "well received both internally and externally".

The logo will feature across its physical and online platforms.